How to read this page: a mark on the line is an outcome delivered — never effort spent. Client names appear only with permission; the work is real either way. Dates are entered only once verified, so the line has honest gaps while the record backfills. Dashed marks are open promises: commitments made here, in public, before delivery.
The year on the record — 2026
Jan
Delivered Jan 2026 · client since
Marketing spend on faith → every lead, channel, and procedure attributed in one dashboard
Marketing-attribution dashboard for a specialty medical practice
Name withheld under client confidentiality · built to keep the numbers honest: when crediting referral work to the ad budget overstated one procedure line's return 9.2× (the true figure was 6.4×), the dashboard was rebuilt so it couldn't happen again. Findings are computed, never AI-written — the client has to be able to defend every number internally.
Feb
Delivered Feb 2026
A CRM full of records → pipeline speed made visible, week over week
CRM integration + pipeline velocity, same practice
Weekly pipeline snapshots began accumulating — and months later they surfaced a trend nobody could have seen without them: median days from lead to procedure falling from 60 to 41 across the spring. Data captured before anyone knew the question.
March & April — record backfilling; rows enter as their dates are verified.
May
In production since May 19, 2026
A client answers questions once → the project builds itself: the brief, the board, the schedule, the weekly client email
Bot Lab — conversational client intake that becomes the project's working plan
Built with a working agency · one guided conversation produces the strategic brief and a live project board — Kanban, timeline, dependencies — plus the status emails clients actually receive. Scope changes preview their impact before they're accepted. Built so one project manager can run many projects without dropping promises.
Season 1 published May 2026
An idea for a show → a full narrated anthology season, public — with Season 2 already produced
The Quiet Files — research, script, voice, art, publish: one pipeline
Own shop
Jun
June — record backfilling.
Jul
Delivered Jul 2026
Paper field notes → state-billable encounter records, on a contract where unbilled work is forfeited work
Service-encounter capture system + a field kit the outreach worker actually carries
Missouri recovery-support provider · use-it-or-lose-it state contract, quarterly · built HIPAA-conscious from day one: a two-lane architecture that keeps protected information out of every system that shouldn't hold it
On autopilot since Jul 2026
A subscriber names their industry once → a personal, source-verified piece with its own narrated animation arrives by email — and no two subscribers ever receive the same one
First Source — every claim verified at its original source before it ships: the federal filing, the agency spreadsheet, the statute
Own shop · the whole factory runs unattended each morning — finds the week's discoveries, composes each edition, renders the video, delivers, even harvests its own bounces. The human never left the loop; the human designed the loop.
Aug
Delivered Aug 1, 2026
"Why is the phone quiet?" → every inbound lead placed in time, and the pattern nobody could see: leads arriving outside covered hours were quietly dying in the wait
Response-coverage analysis, same practice as January
The page killed the easy excuse, too — once a wait-window lead got anything booked, it closed at a better rate than business-hours leads, so the leads were never the problem; the coverage was. Every label on the page names a system state, never a person's failure. The fix came off the page, not from a hunch · evidence: a live walkthrough demo on fictional data, available on request
Ahead
Open promise · delivery date will be published here, then met
Grant applications by hand → a working grant editor in a 501(c)(3)'s hands
Community Branches · in build
This row turns green in front of you, or it doesn't — that's the point of a public record.
Open promise · delivery date will be published here, then met
A contractor speaks a job walk → a branded estimate and invoice come out
Voice-to-bid engine · runs end-to-end on samples; delivered means in his hands, on his jobs
A dock-and-deck contractor
Running in public right now
Not launched-and-abandoned — running. Check any of them today.
AISO Studio · content platform for agencies
· since spring
Bot Lab · weekday digest · since May
First Source · daily verified editions · since July
Etsy shelf · five products · since July
The Quiet Files · Season 1 · since May
The bench — tools the shop built for itself
The same service the shop sells, practiced on itself first: name the bottleneck, build the tool, keep the judgment human.
A book gets read once → a book becomes a desk: the method installed as a working tool that runs on command
Several hundred skills, built or modified by hand, organized like a workshop — every wing exists because a real bottleneck got named first:
The desks — whole crafts installed from their sources: Pete Kazanjy's Founding Sales as a working sales desk wired to the shop's real price list · Nathan Yau's FlowingData courses as the design authority every chart must pass · Cole Nussbaumer Knaflic's storytelling craft as the narrative layer above the charts · a verification desk built from three fictional detectives and one real confession — the checklist every claim faces before it ships
The factories — production lines that ship finished goods: a printing press that takes a book from manuscript to publishable package · template and bundle builders behind live marketplace products · cover-wrap and listing tools · a narrated-video line and a podcast generator · an atomizer that turns one source into a full multi-platform content run, brand-checked against the client's live site
The field instruments — research that starts from primary sources: a census pipeline that builds market maps from federal data · a deep-research desk that traces claims to their origins · a news feed composed only from facts verified the same day · scouts for niches, leads, and freelance work worth bidding
And the tool that makes tools: a skill whose entire job is absorbing anything over-your-head — a repo, a method, a discipline — and turning it into a new working skill on this bench. The workshop builds its own machines.
None of this is for sale. All of it is why the work above exists — capacity built by hand, judgment kept human. When Chapter 6 of the book says "name the bottleneck before you buy the tool," this bench is that rule, lived several hundred times.
Under all of it: more than twenty years keeping the books of real businesses — a practice built entirely on referrals, adding clients faster than losing them, every year. Two undated rows from those years are told in full inside the book: the mismatch tool that ended a client's ninety-day cash spiral (Chapter 12), and the reporting dashboard that gave a designer her monthly day back — the thank-you came as a handwritten card.